About Japan Webinars
Mercoledì 05 Febbraio 2014 08:44
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WEBINAR: CHALLENGES OF THE JAPANESE MARKET
Date: 18 February 2014 - Time: from 10:30 to 11:30 (Brussels time)- Registration deadline: Friday, 14 February 2014.

The objectives of this webinar is to review the different challenges you are likely to face and to provide you with tools to be more effective in your work and communication with Japanese partners or clients.
The webinar is targeted to EU companies seeking to better communicate with Japanese partners or clients.

In 40 minutes from your desk, discover:
- The specificities of Japanese business culture
- How to address the Japanese correctly
- What is the real meaning behind the Japanese’s “Yes”
- How to influence decision making
- How to meet their expectations regarding, among other, information exchanges, quality, and customer services
- Familiarize yourself with Japanese business etiquette

Speaker: Olivier VAN BENEDEN, Japan Consulting Office
Organiser: EU-Japan Centre for Industrial Cooperation - EU-based Office (Brussels)
WEBINAR: JAPAN ENTRY STRATEGY
Date: 25 February 2014 - Time: from 10:30 to 11:30 (Brussels time) - Registration deadline: Friday, 14 February 2014.
Most SMEs use the direct exporting strategy by engaging an agent or a distributor but there are other options, which we will cover during the webinar and for which we will give specific and practical information, according to the following three categories:
- Part I - Direct Sales Approach: Representative or Liaison Offices, Branch Offices, Subsidiaries (Kabushiki Kaisha versus Godo Kaisha) & E-commerce or E-business Operations.
- Part II – Indirect Sales Approach: Agents, Distributors & Trading Companies.
- Part III – Strategic Alliances & Partnerships: Informal & Formal Partnerships, Licensing & Franchising Agreements, M & A (Mergers & Acquisitions) & Joint Ventures.
The webinar is targeted to EU companies approaching the Japanese Market or reviewing their options in terms of Japan Entry Strategy.

In 40 minutes from your desk, discover:
- What are the advantages and disadvantages of each Entry Strategy?
- Does my company really need an office? What are the benefits and costs for the business?
- What type of legal structure is available for direct sales and partnerships in Japan?
- Which are the most common (4) Market Entry Scenarios?
- Which criteria or parameters (4) impact the choice of a business structure?

Speaker: Philippe HUYSVELD, Senior Consultant & CEO, GBMC (Global Business & Management Consulting)
Organiser: EU-Japan Centre for Industrial Cooperation - EU-based Office (Brussels)

Read more http://www.biopmed.eu/index.php?option=com_content&view=article&id=1609:qabout-japanq-webinars&catid=11:notizie&Itemid=12&lang=it